Digital Marketing 101

Step into the 21st century with your business marketing strategy. Learn the basic building blocks of digital marketing. Topics will include:

• What is digital marketing?
• Big players in digital marketing
• Setting your digital marketing goals
• Get your website and social profiles set up first
• Build out your digital marketing strategy/plan
• Tips for using channels such as SEO, paid search, email and social media

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Tina Serio, Digital Marketing Consultant and Founder of Modern Digital

Tina is a modern marketer with 12+ years of strategy and execution experience across digital marketing, online advertising, demand generation, and growth marketing. In early 2018, she founded Modern Digital, a digital marketing consulting company based in Sonoma County with a mission to help brands connect with customers using their website and digital channels.  Tina has worked across B2C and B2B markets, with businesses ranging from SMBs to global enterprises, in tech, financial services, wine, hospitality, travel, luxury brands and other industries. She has developed and implemented multi-channel digital marketing strategies for brands such as Salesforce, Autodesk, Xerox, RE/MAX, Pokemon, and Kaiser Permanente. Tina has spoken on digital marketing at a number of events, including three Dreamforce conferences, teaches digital marketing courses and bootcamps at General Assembly, and she has authored articles and blog posts on this topic. 

https://www.moderndigital.co/