Intro to Online Advertising
Name: Intro to Online Advertising
Date: July 30, 2019
Time: 12:00 PM - 1:00 PM PDT
Have you heard about online advertising but don’t know how to get started? Are you running campaigns, but want to learn how other marketers have used online marketing and advertising tools?
This lunch and learn is a concise overview of how to promote your business and connect with customers using two digital channels – Google and Facebook. You’ll learn how to execute a media plan on essential digital advertising platforms that entrepreneurs, small businesses and digital marketers use to help launch their online businesses, gain brand awareness, generate online and offline conversions, and acquire new customers.
- Google and Facebook/Instagram case studies and applications for your business, client, or employer
- A background on paid search (AKA search engine marketing), how Google Ads work, “do’s & don’ts” and trends
- An understanding of how social media advertising works, plus a tutorial on building Facebook/Instagram Ads
Tina Serio, Digital Marketing Consultant and Founder of Modern Digital
Tina is a modern marketer with 12+ years of strategy and execution experience across digital marketing, online advertising, demand generation, and growth marketing. In early 2018, she founded Modern Digital, a digital marketing consulting company based in Sonoma County with a mission to help brands connect with customers using their website and digital channels. Tina has worked across B2C and B2B markets, with businesses ranging from SMBs to global enterprises, in tech, financial services, wine, hospitality, travel, luxury brands and other industries. She has developed and implemented multi-channel digital marketing strategies for brands such as Salesforce, Autodesk, Xerox, RE/MAX, Pokemon, and Kaiser Permanente. Tina has spoken on digital marketing at a number of events, including three Dreamforce conferences, teaches digital marketing courses and bootcamps at General Assembly, and she has authored articles and blog posts on this topic.