Business News & Views: Karissa Kruse
Name:
Business News & Views: Karissa Kruse
Date:
August 21, 2014
Time:
11:30 AM - 1:00 PM PDT
Website:
http://www.healdsburg.com
Registration:
Sorry, online registration is closed.
Event Description:
EVENT IS SOLD OUT
Sustaining Momentum In Sonoma County Wine Industry
Sustainability – It’s not just a word, it’s a commitment! Sonoma County Winegrowers President Karissa Kruse will tell how they plan to leverage momentum by positioning Sonoma County Wine Industry as the nation’s first 100% sustainably grown wine region.
Topics discussed will be:
- The 5 Year Plan to 100% Sustainability Initiative
- “Sonoma County” Wine Industry Branding Initiative
- Maintaining Momentum by Leveraging Partnerships
Karissa Kruse, President of the Sonoma County Winegrowers, a non-profit marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. Karissa has a BS in Economics and an MBA in Marketing from Wharton School of Business at University of Pennsylvania. She has worked in various aspects of marketing, brand management and business development for companies such as General Mills, Universal Studios, Mattel and Dairy Management, where she worked for seven years on behalf of dairy farmers nationally. Owner of a 25 acres, with five acres planted to grapes and partner in Argot Wines.